Wayfair

WELCOME TO THE HOME OF POSSIBILITIES.

VISUAL IDENTITY, CONTENT STRATEGY (SOCIAL + PHOTO + VIDEO), ENTERPRISE LEVEL DAM

Wayfair’s success as an inclusive, online destination for all things home created a perception of being just a “furniture company” rather than a cutting-edge platform that connects customers and suppliers. 

To be a well-known employer of top talent — from warehouse workers to software engineers — our goal was to shape an Employer Brand that showed how Wayfair was more than the HGTV crowd, that they have the heart big tech often lacks, and are a beacon for those who seek solutions when most see problems.