US Voting Campaign

MAILBOX OR BALLOT BOX. CHECK THE BOX.

VISUAL IDENTITY, CAMPAIGN BRANDING

Voting is truly as simple as checking a few boxes. But as we battled a global pandemic, it was hard to imagine voting with long lines and busy polling areas. 

This campaign concept focused on the simplicity of voting—and ensuring that whatever you do, it’s your civic responsibility to check those boxes to enact change. This campaign featured two illustration motifs and easy to digest information—infusing patriotic and democratic imagery to help over 10,000 employees understand how to rock their vote.