Gatorade

STARS ARE FORED FROM SPARKS. IGNITE YOURS.

PROPOSED VISUAL IDENTITY

Jumping on the social-media bandwagon, I was inspired by Allan Peters’ take on the Gatorade logo. As a fan of Gatorade, their re-brand left me wanting more. Doubling down on the performance core of the product, I aimed to create something that was bold, edgy, and returned Gatorade to it’s roots of being the drink for athletes.