Town of Franklin

THE FIRST OF MANY.

The Town of Franklin, Massachusetts, is no ordinary municipality. As the first town named after Benjamin Franklin and the home of the first public library in the United States, Franklin carries a rich legacy rooted in education, civic pride, and small-town values. But as the town grew and evolved, its visual identity had not kept pace — creating fragmentation across departments and weakening how the town presented itself to residents, newcomers, and businesses alike.

The task wasn't to reinvent Franklin. It was to reflect who Franklin already is — clearly, consistently, and with pride.